Booz Allen Hamilton Enterprise Site

Booz Allen Hamilton Enterprise Site

Booz Allen Hamilton Corporate Client Facing Presence.

Booz Allen Hamilton leverages the power of the Adobe AEM system (S&P, DTM, Test and Target, Analytics). Two year development of Brand, UI, UX, Front End Development, Authoring, Digital Asset Management, Marketing.

Grace Under Fire

Brand discussions had begun, and the selection of the core technology agency was in the works. During this time my team was responsible for the migration of over 22,000 items from a Third Party on Premise hosting environment to adobe hosting managed by Adobe Managed Servies (AMS). In under 30 days, my team was able to move the items as well as over 300 domain names and vanity URLs, Implemented in a multi-server AWS  stack which included Dev, Stage, and production environments. If this was not enough, we also needed to upgrade the AEM platform from 5.6 to 6.1 which a significant leap in code. The move tested for validity and penetration tested for security launched seamlessly and without issue. This move saved the organization a substantial amount of monthly fees.

Project Details

Client :  Booz Allen Hamilton

Date : 2017

Role : Senior Digital Strategist, AEM Subject Matter Expert, Product Manager, Lead associate

Skills : Innovation, Research, Digital Strategy, User Experience, Adobe Experiance Manager, Brand Development, Content Strategy, Content Development, User Interface Design, Taxonomy, Governance, Media Library Management, Risk Security Management

Quick Overview of accomplishment

This build took over a year to complete. Booz Allen was embarking on a new phase of existence and required a brand overhaul. Booz Allen collaborated with two separate vendors to develop the new Brand varies and deliver on the technology. The site was built using the Adobe Experience Manager Platform, which is by far the most advanced enterprise content management system available today.

As the Product Owner, I was responsible for developing the vision for the technical aspects of the site. I worked directly with our primary development vendor Axis41 (absolute experts in developing Adobe Experience manager platforms) and our design strategy team from Grafik (incredibly talented visionaries). My goal for the site was to create an enterprise platform for the distribution of mass amounts of content to multiple target audiences in the most effective personalized way possible. We believe it has been an enormous success. It is only the beginning.

Every Page is Page One, Navigation independant content

With the rebuild, we have merged all three constructs into one very dynamic versatile system, non-web developers will easily author that.

  • Landing page
  • Blog / Article Post
  • Shopping Page Facetted Functions

We have decoupled the content (pages) from the navigations. The navigation no longer points to content directly. The lack of reliance on the core navigation frees the content to exist anywhere independent of the navigation. The user can utilize the limited navigation or pure experience discovery.

The bridge to the content (the commodity), much like with shopping sites is a launch page. This page is also known as an overview page. This page provides a foundation for the user. The power of this page is that is can surface content items both dynamically and manually. The only purpose for this Page is to surface content that is contextual to itself and each content item it pulls.

Separating the content from the navigation does the following:

  • Content is treated and built much like within the BLOG construct. So massive amounts of content are created. The content is free from a campaign and architectural constraints.
  • Content is no longer a “page”. Content is merely content as we have freed it from the brick and mortar INDEX / PAGE construct.
  • We can now manage massive amounts of content
  • We can now measure the performance of discreet content items very directly
  • We can now be more nimble with how we display and surface content.

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Recreation.Gov – Digital Transformation

Recreation.Gov – Digital Transformation Digital Transformation

During a three year contract, we applied an approach that would affect the right mix of communication and technology tools to “bring the outdoors inside”. We would ensure that the audience’s overwhelming positive outdoor experience matched by the user’s first encounter with the brand across all digital (web, mobile, and social) channels.

Project Description

My team crafted a vision for transforming how the Government connects with and engages its citizens. and the United States Department of Agriculture released a request for proposal (RFP) that asked to change digital realities of technology which enable the nation. This RFP started a four year capture that spanned multiple teams and multiple disciplines across Booz Allen Hamilton.

Project Details

Client :  U.S. Department of Agriculture’s Forest Service (USFS)

Date : 2016

Skills : Brand, Research, Digital Strategy, Business Strategy

Understanding your Audience

Today, perception is reality. Each day we are inundated with brands from companies, organizations, and groups asking for our buy in. We needed to increase what the Recreation Brand experience for RG2. It’s vital that with this reimagining of the recreation brand, we get the message out there about your new brand. My team conducted multiple focus groups and location interviews to develop a 360 view of all possible target audiences.

Building a Brand

A solid brand strategy is fundamental to blossoming a business strategy. Rooted in research, our brand strategy ensured all physical, digital, and social interactions with RG2 reaffirm its brand promise, and help RG2 redefine recreation. Moreover, our brand strategy will increase and expand awareness of RG2 and take it from a reservation site—a basecamp destination—to a brand that expands the access and reach of America’s national parks into the digital space—an experience.

Drawing on insights from the Discovery Phrase, our team will use the data collected to make recommendations for revising the RG2 brand platform and improving the identity system. These recommendations will be based on the attributes identified as most valued by RG2’s external audience and internal stakeholders.

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MDC365 – Center For Disease Control

MDC365 – Center For Disease Control


Center For Disease Control, tracking health

Project Description

The proposed MDC365 application is a web-based multi-platform environment that captures CDC health and welfare data. The system enables effective comprehension of complex data. The system will create an actionable outcome based environment that will allow stakeholders to Inform, Educate and Alert one and other. Through multiple data visualization devices MDC365 will create an environment which allows for interaction with easily digestible complex data by multiple user types. Providing added insight, the user will have the ability to layer data provided by the CDC with various external sources in an intuitive way to build stories and histories and create personal meaning for the user. A core intent of the systems interactions, Knowledge transactions, are to free currently available data and information, to provide a base of knowledge for public good.

Project Details

Client :  Center for Disease Control (CDC)

Date : 2013

Skills : Research, Digital Strategy, Business Strategy

Its easier to amass data than it is to find meaning in it!

CDC is atop a growing repository of real and near realtime raw data, focusing on disease control to public health and welfare. BAH recognizes the potential represented by this information, and proposes assisting the CDC in leveraging this data into easily digestible insights to produce real, timely and sustainable intelligence for CDC and its many stakeholders.

In it’s current form, the value of the data may not be immediately obvious to users for the following reasons:

  • Existing data is too abstract.
  • Existing data is fragmented.
  • Existing data is not interactive.
  • Existing data is not accessible.
  • Existing data is not visual.

This data is not being used to drive reasoning or awareness to a high level of the CDC Stakeholder community.

Improving the function of this data requires more than just another visually-appealing application

Just one example of an organic solution we can grow, MDC365 is a prototype web-based multi-platform application that captures, integrates, and visualizes disparate CDC data sources, lifecycles, and correlations in an intuitive, interactive, and shareable environment.


  • Comprehensive tools to interact with, learn from, and share  (dynamic timeline, geo-location specific content, toggle filters)
  • Smart alerts; Customize and save…Monitor and alert
  • Users can layer CDC data with other data sources to provide context and build stories creating specific meaning for the user
  • Self diagnosis tool and recommendations for receiving treatment
  • Report outbreaks
  • Search by geography, time, and other relevant topic areas
  • Effective display of real-time trending topics relevant to me and my area
  • Customizable dashboard
  • Native Social Media Integration to reach and influence diverse and hyper-fragmented audiences

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The Global Equitable Marketplace – VACCINUS

The Global Equitable Marketplace – VACCINUS

The Golbal Equitable Marketplace

Facilitate Communication | Define Need | Allocate Resources | Broadcast Accomplishments

Vaccinus was a challenge posed to my team. “Give us something we can sell into the CDC. Make it a story about the art of the possible. We began with investigating immunizations. We started with the flue. But everyone is doing some sort of data visualization targeting the flue. We decided to go global and non-profit. We proposed a Marketplace much like a “kickstarter” application. In this application we would bring manufacturers, Bokers, Advocates, Beneficiaries and  Global Citizen together to help defeat some of the harshest killers world wide.

  • Individual page for each organization to provide information about their mission, goals, and successes to the public
    • Organizations can post images, text, and other types of media
    • Organization can publicize certain causes and initiatives they would like to highlight
  • Donations can be automatically added to profile page for manufacturer publicity
  • Provide links to social media and organization websites
  • Allows for easy publicity and connection to global awareness
  • Provide configurable social sharing options on content throughout the application
  • API for manufacturers to share their donation information with other applications
  • Donation features located directly onto advocate webpages
  • Data Visualization of the complete process

Project Details

Client :  Centre for Disease Control (CDC)

Date : 2013

Skills : Research, Digital Strategy, Business Strategy

Communication Platform

  • Secure messaging platform that allow brokers, advocates, and manufacturers to communicate with one another
    • Facilitates relationships between parties to allow for a more streamlined acquisition and distribution of vaccines
    • Ensures manufacturers become aware of specific urgent needs filed by advocates
    • Allows advocates to communicate domain information to brokers for better data collection and analysis
  • Public messaging functionality for brokers, advocates, and manufacturers to broadcast messages to global citizens

Application Request Portal

  • Vaccination QA status dashboard to track the quality assurance process of a vaccination sample
  • Manufacturer and advocate approval page where they would apply for an account and go through a vetting process
  • Process flow to alert an assessment panel of a new application
  • Provide channels for manufacturers and advocates to communicate with an assessment panel on vetting process
  • Provide a display or marker to indicate the organization has been approved to participate in the marketplace

Donation Platform

  • Allows users to provide access to or directly donate funds to a specific region, organization, or cause
  • Allows users to select a specific amount of goods or monetary amount that is linked to the donation
  • Link users to the profile page of a certain region/person/village to create a more engaging experience
  • Allow users to share their donation (type, cause, region) through social media outlets to garner publicity
  • Reflect the donation through the data visualization display to illustrate regions that are receiving donor assisted aid  

Data Visualization and Information Fusion Display

  • Real-time display of international vaccine related information
  • Presented in various visualizations which include but are not limited to data maps, charts, and tables
  • Selectable regions that will direct manufacturers/advocates to a particular market, and global citizens to a particular donation page
  • API which allows users to share or import data to the application, advocates can input real time data they collect while in the field to brokers

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J&J Reputation Lab

J&J Reputation Lab

Johnson & Johnson Reputation Lab

Real-time Online Tracking

The Johnson & Johnson Real time reputation monitoring Hub was an enterprise level back office implementation. The tool would work much like a radient6 system but would be fully integrated into the core back office data streams. Imagine if you will the ability to know which social campaign or news release had direct financial impact on your bottom line. This was not just a technical product it was a Managed Solution. Business intelligence would be derived though investigation or automated alerts. This intelligence would then be leverage by a first response team of skilled consultants. Build on successes and mitigate risk.

Project Details

Client : Johnson & Johnson
Date : 2013
Skills : Branding, User Experiance, Data Visualization, Business Strategy

Global Sample of the Internet: Collect and analyze over 1.5 million postings per day, in all written languages, in real time

Data Source Agnostic: Attain the broadest view of reputation by examining the widest range of viewpoints

  • Online media is collected from over a quarter million sources, including prominent mainstream news sites, blogs and forums
  • Social Media is collected from Twitter, Facebook and YouTube
  • Can be extended to collect, analyze and report on any form of digital text such as survey results (internal or external), CRM or intranet resources

Finding the Right Intelligence: Built from the ground up to report highly accurate results with the fewest possible keywords (“less is more”)

  • Searches are constructed using an innovative search methodology and proprietary relevancy filter to ensure the best possible intelligence
  • The Reputation Lab PMO will serve as the key daily operating function supporting J&J leadership throughout the engagement
  • Supports and manages the implementation and delivery of all activities across the engagement
  • Manages the governance, security, technology requirements and flow of information in and out of the Reputation Hub
  • Works closely with J&J leadership to design the governance structures, training programs and plans necessary to build internal buy-in and develop a reputation culture across the enterprise
  • Facilitates the advisory services to support ongoing strategic reputation management counsel from specialists within the Reputation Lab

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