Rec.gov Digital Transformation
My team crafted a vision for transforming how the Government connects with and engages its citizens. Recreation.gov and the United States Department of Agriculture released a request for proposal (RFP) that asked to change digital realities of technology which enable the nation. This RFP started a four year capture that spanned multiple teams and multiple disciplines across Booz Allen Hamilton.
Client : U.S. Department of Agriculture’s Forest Service (USFS)
Date : 2016
Skills : Brand, Research, Digital Strategy, Business Strategy
Understanding your Audience
Building a Brand
Drawing on insights from the Discovery Phrase, our team will use the data collected to make recommendations for revising the RG2 brand platform and improving the identity system. These recommendations will be based on the attributes identified as most valued by RG2’s external audience and internal stakeholders.