Center For Disease Control, tracking health

Project Description

The proposed MDC365 application is a web-based multi-platform environment that captures CDC health and welfare data. The system enables effective comprehension of complex data. The system will create an actionable outcome based environment that will allow stakeholders to Inform, Educate and Alert one and other. Through multiple data visualization devices MDC365 will create an environment which allows for interaction with easily digestible complex data by multiple user types. Providing added insight, the user will have the ability to layer data provided by the CDC with various external sources in an intuitive way to build stories and histories and create personal meaning for the user. A core intent of the systems interactions, Knowledge transactions, are to free currently available data and information, to provide a base of knowledge for public good.

Project Details

Client :  Center for Disease Control (CDC)

Date : 2013

Skills : Research, Digital Strategy, Business Strategy

Its easier to amass data than it is to find meaning in it!

CDC is atop a growing repository of real and near realtime raw data, focusing on disease control to public health and welfare. BAH recognizes the potential represented by this information, and proposes assisting the CDC in leveraging this data into easily digestible insights to produce real, timely and sustainable intelligence for CDC and its many stakeholders.

In it’s current form, the value of the data may not be immediately obvious to users for the following reasons:

  • Existing data is too abstract.
  • Existing data is fragmented.
  • Existing data is not interactive.
  • Existing data is not accessible.
  • Existing data is not visual.

This data is not being used to drive reasoning or awareness to a high level of the CDC Stakeholder community.

Improving the function of this data requires more than just another visually-appealing application

Just one example of an organic solution we can grow, MDC365 is a prototype web-based multi-platform application that captures, integrates, and visualizes disparate CDC data sources, lifecycles, and correlations in an intuitive, interactive, and shareable environment.


  • Comprehensive tools to interact with, learn from, and share  (dynamic timeline, geo-location specific content, toggle filters)
  • Smart alerts; Customize and save…Monitor and alert
  • Users can layer CDC data with other data sources to provide context and build stories creating specific meaning for the user
  • Self diagnosis tool and recommendations for receiving treatment
  • Report outbreaks
  • Search by geography, time, and other relevant topic areas
  • Effective display of real-time trending topics relevant to me and my area
  • Customizable dashboard
  • Native Social Media Integration to reach and influence diverse and hyper-fragmented audiences

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