Toyota BC Dealers
Design UI UX Digital StrategyClient
- Toyota BC Dealer
Date
- 2008
Services
- Web design
- UI / UX
- Website Build
- Video Production
- Animation
Deliverables
- 4 Microsites
- 3 Motion Graphic Videos
- Campaign Digital Strategy
- HTML Build
Other
- Audio Production
Website
Project Info
Challenge
The Bc Toyota dealers association is made up of regional dealerships. All dealerships are franchised owned. The association works to retain consistency in messaging throughout the BC region. We created multiple campaigns to convey this message. One site was focused on the release of the 2009 Toyota Tundra. The remaining 3 campaigns we focused on consistent communication of offers and deals.
Solution
The solution to this communication challenge was to create micro sites. These microsite would be owned by the BC Dealers Association. The pages and their content were created and maintained by us. The microsite allowed the bc dealers to communicate across their multiple regional domains without causing overlap and competing with each others efforts (SEO).
Website Development
Efficient Development Expedited time to launch
All of the microsites made use of the opensource tool Joomla. Joomla allowed us to quickly design develop and launch our sites. The simplicity of the administrative interface made for easy edits by my team or the customer.
Website Redesign
Three successful campaigns
We delivered three core campaigns in under 9 months. We targeted Tundra owners, Toyota customers interested in their post-purchase cost of ownership, and simply communicating a consistent price point and value across the entire province of BC.
