Toyota BC Dealers

Design UI UX Digital Strategy

Client

  • Toyota BC Dealer

Date

  • 2008

Services

  • Web design
  • UI / UX
  • Website Build
  • Video Production
  • Animation

Deliverables

  • 4 Microsites
  • 3 Motion Graphic Videos
  • Campaign Digital Strategy
  • HTML Build

Other

  • Audio Production

Project Info

Challenge

The Bc Toyota dealers association is made up of regional dealerships. All dealerships are franchised owned. The association works to retain consistency in messaging throughout the BC region. We created multiple campaigns to convey this message. One site was focused on the release of the 2009 Toyota Tundra. The remaining 3 campaigns we focused on consistent communication of offers and deals.

Solution

The solution to this communication challenge was to create micro sites. These microsite would be owned by the BC Dealers Association. The pages and their content were created and maintained by us. The microsite allowed the bc dealers to communicate across their multiple regional domains without causing overlap and competing with each others efforts (SEO).

Website Development

Efficient Development Expedited time to launch

All of the microsites made use of the opensource tool Joomla. Joomla allowed us to quickly design develop and launch our sites. The simplicity of the administrative interface made for easy edits by my team or the customer.

Website Redesign

Three successful campaigns

We delivered three core campaigns in under 9 months. We targeted Tundra owners, Toyota customers interested in their post-purchase cost of ownership, and simply communicating a consistent price point and value across the entire province of BC.

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