envoi Semantic Clustering. The envoi experiment delivers complex content without navigation.

envoi leverages the power of the Adobe AEM system (S&P, DTM, Test and Target, Analytics) to embrace the content everywhere methodology. Each core content item can be made up of one to many assets pulled from the damn to present the audience members final destination in their journey of discovery.

envoi – Kill the page set your content free.

envoi was born from thousands of corporate publications and posts buried in obscurity. The core question that is asked here, how can content be surfaced in an engaging fashion when the navigation hits critical mass. The answer, remove the need for the navigation. envoi became Booz Allen Hamilton’s prototype for the management of mass amounts of content items through the use of Semantic Clustering. Sites like pintrest does it, every product catalogue does it, why shouldn’t corporate enterprise sites do it. envoi deviated from the traditional use of Home Page, Table of Contents, Index, Navigation. In envoi every page is the home page. In envoi every page is served based on the users interests not pushed but pulled, driven by a sophisticated tagging system and algorithm.

envoi is an implementation of Adobe Experience Manager (AEM) and the Adobe Marketing Cloud suite of products for Booz Allen’s public-facing web presence and other digital properties (e.g., innovation.bah.com, Envoi magazine). The project resulted in the firm’s first enterprise content management system (CMS) and data intelligence platform reaching thousands of users.

Project Details

Client :  Booz Allen Hamilton

Date : 2015

Skills : Innovation, Research, Digital Strategy, User Experience, Adobe Experiance Manager

Rethinking Implimentation

envoi leverages the power of the Adobe AEM system (S&P, DTM, Test and Target, Analytics) to embrace the content everywhere methodology. Each core content item can be made up of one to many assets pulled from the damn to present the audience members final destination in their journey of discovery.

envoi stories are told from the purview of the practitioner or participant. These stories can be seen as personal case studies told by the people closet to that which will be seen as remarkable. Enter stories highlight the best of what Booz Allen has to offer in services, products and thought leadership. The user is presented with eye catching full screen video, overlaid with teaser content and valuable statistics.

Building a Brand

Each piece of content developed and entered into the ADOBE damn can be re-purposed with minimal customization, to many different touch points and channels outside of the envoi platform.

Destinations (core content item) are presented with the same masonry layout as all other pages. this will allow the user to jump off in another direction or continue along the same context.

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