Identity management and getting back to our roots

Regardless of whether you are focusing on employees, customers, partners or recruits, you are targeting “consumers”. You are seeking to build lasting meaningful relationships with the consumers of your technology platforms, your product and your services.

Your company is already tooled to engage your digital workplace

Within a well designed digital workplace, promoting is the act of “Influencing” change. The act of promoting in the context of digital transformation or building a modern workplace works to manage change efficiently.

The company is the product the employee is the consumer

Companies are more focused than ever on acquiring and retaining the best talent. It’s a significant budgetary hit when they lose an employee due to lack of interest, discontent or a better offer. The single most effective way of keeping talented employees from jumping ship is an empathetic focus on the employee experience. Companies must take an employee-first approach to digital transformation.

Your digital workplace development is a journey worth taking

Designing a digital workplace requires a lot of tools and techniques and vision, but that is not the most important thing. In every modern workplace, the experience of the employee – the employee experience – must be central

The company is the product the employee is the consumer

The company is the product the employee is the consumer

Companies are more focused than ever on acquiring and retaining the best talent. It’s a significant budgetary hit when they lose an employee due to lack of interest, discontent or a better offer. The single most effective way of keeping talented employees from jumping ship is an empathetic focus on the employee experience. Companies must take an employee-first approach to digital transformation.

Customers Define the Brand, and Employees Deliver the Experience

Customers Define the Brand, and Employees Deliver the Experience

We have all heard the phrase “the customer is always right .” The sentence stresses the importance of putting the customer at the center of experience strategies. The phrase is many times misconstrued to mean, if the customer says sell me this $100 item for $10 dollars, you must. It more accurately represents the emotions and sentiment of the customer.

Digital Transformation Good Practice

Digital Transformation Good Practice

One of the biggest challenges for companies rests in demonstrating the productivity and return on technology investment (ROI). No one doubts the multiple benefits that technological solutions provide to an organization. It is challenging for HR managers to demonstrate to their strategic stakeholders the benefits that these solutions bring in terms of productivity and competitive advantage.

What is a product?

What is a product?

A product is a critical ingredient in a total market offer. The planning of the marketing mix begins with the formulation of a proposal that delivers value to the target consumer segments. This value offering becomes the basis on which the company builds profitable relationships with customers. The offering is also the basis of the company’s ability to compete in their designated market.