HellaCreative applies a collaborative approach to surfacing your business challenges, understanding your business need and the needs of your customer results in asking the right questions that generate impactful solutions.

We incorporate five phases to successful design Empathy, Definition, Ideation, Prototyping, Testing. Only after complete stakeholder buy-in will an element move forward into development.

As a company, it is not enough to simply acquire new digital technologies and thus react to digitization. The integration of all existing digital technologies should be structured and planned using a digital strategy.

A well planned digital strategy should be your company goal above all others. Your digital strategy is the foundation of all future actions at scale.

Your digital roadmap should include IT, Sales, Marketing, HR, all business operations.

Hella Creative Consulting Delivery Process


We tet all of our findings to ensure the accuracy of the capture. We Align customer user findings with operational stakeholder need and business goals. These findings become the basis for the “Define” phase of delivery.


The first stage of any engagement with Hella creative is Discovery. Much like a design thinking process, we work with our customers and their users to gain an empathic understanding of the problem. We align the user’s needs with business challenges and goals.

The first step is a free discovery session where we surface as much information as possible in order to understand the potential scope better. Once the range is captured, we initiate a deeper level of consulting to find out more about the area of concern through observing, engaging and empathizing with Our customer stakeholders and the intended users as well as employees.

Empathy is essential to our human-centred design process. Insight allows our customers to set aside their assumptions about the world of their users. It will enable us all to see that which is otherwise hidden, surfacing accurate, valuable solutions.


The Define stage of the Hella Creative process is about bringing clarity from what seems to be chaos. It is our chance to clearly define the challenge your company project or program is facing. Hella Creative works closely with your teams to intimately understand your Business.

The goal of the Define stage is to develop meaningful and actionable problem statements.

In the Define stage, our teams gather great ideas to establish features, functions, and any other elements that will allow us to solve the problems. The Define stage closely overlaps with the next stage of “Ideation.” During define, we discover why we do and what we do or will do. We capture all definitions in a backlog that is addressed in the next stage.


We test or review and gut check all of our hypothesis with our customer stakeholders and business owners to ensure continued alignment with the needs of the Business. We lead with a user-first mentality but always qualify the needs of the company.


Again we test all of our backlogs with our customer stakeholders and executive sponsor. It is our goal to avoid any group being overlooked and otherwise discluded from the process. As with the Ideation process, not opinion is a wrong opinion. In some cases, the internal stakeholders find clarity in their vision from this involvement.


Ideate stage of our process is one in which we concentrate on idea generation. The previous steps involved convergent thought as we clarify the problems, the vision of the mission, the goals and the required outcomes. The ideate stage about divergent thinking. We will work with your team to broaden the possibilities in order to capture the “How.” How will we achieve our goals? How will we surmount the challenges of the Business and the end-user?

It is unliking that a fully formed solution will be developed during this phase. We will capture all ideas without prejudice. We will create a backlog. We will prototype and test all ideas until possible viable candidates are found.


Prototyping through our ideate backlog is an essential part of the Hella Creative process. We cannot carry out user testing without prototypes, and ideas cannot be properly vetted before finalizing our candidates for MVP (Most Viable Product)

Prototypes for the best ideas from step three should be built. These need to be real, tactile representations of the ideas that users can interact with. A prototype can be anything that a user can interact with – be it a wall of post-it notes, a gadget you put together, a role-playing activity, or even a storyboard. Ideally, you bias toward something a user can experience. Walking someone through a scenario with a storyboard is good, but having them role-play through a physical environment that you have created will likely bring out more emotions and responses from that person.


The ideas are prototyped. One by one, they are user tested and either accepted, improved and re-examined or rejected based on the users’ experiences. By the end of this stage, we will have an idea of the constraints inherent to the product and the problems that are present. We will document a clear view of how real users would behave, think, and feel when interacting with the end product.


By virtue, the MVP is meant to launch fast, test quickly, revise and relaunch soon. Testing will take place within a specific group that may or may not realize they are supporting a new product.


Hella Creative inlists a “Lean” framework for product release. Build – Measure – Learn. Our Ideas have been captured and refined. Our Prototypes have been vetted and reduced to one or two initial candidates. It now time to build the product and launch an MVP. Hella creative will work closely with your internal development teams or your vendors to develop the product ensuring complete alignment with our previous findings. All development is completed in alignment with a well designed and broadly communicated product roadmap.

Our goal here is to create a working prototype or find our most viable prototype by developing multiple working prototypes. The final deliverable in this stage will be a robust, testable MVP. All development will use a fast, quick, Agile method.


Your product’s build phase completion is signified by successful user testing resulting in minimum user challenges. Your digital product could be launched B2B, B2C or B2E (Business to Business, Business to the customer, or Business to Employee). Depending on the target market group, your launch procedures will be similar in strategy but differ in tactics. All launches will seek to gain awareness, engagement, and repeat use.

Put simply “Get them There, Keep Them There, Keep Them Coming back.”

Hella creative will develop the appropriate launch strategy, which aligns with a soft or hard launch. If the product is in MVP, the launch most likely will be a soft launch. Soft means we will open access to the product to a small test group. A hard launch will require a longer rang product roadmap and communication plan among a host of other deliverables.


The launch is user teated from the point of lights on to initial revisions and beyond. All possible data is captured from response to promotion and marketing efforts to user interaction use and behaviour. All data is compared to KPI’s targeted during our strategic plan development phase. It is at this point that we will decide if the MVP will sink or sail.


The testing of our measurements is less a test and more an analysis of the captured data. We combine the customer insights to create a comprehensive, visual report. The report includes the status of each goal (some progress, on track, at risk) as well as customer feedback. Our findings will be present to your creative and development teams to discuss those learnings and determine where to take the product next with refinement.


Our objectives have been set, and KPI documented ready to be tested. If your goal is to enter a new market, you need to identify how you will measure that. This could be the percentage of new customers earned in that specific market post-launch. During the measurement stage, we will support your internal teams and vendors in capturing appropriate data points to measure against our KPIs. These could be product usage, reach, performance, increases and decrease. We will not just rely on technology, and it is important to continue face to face user interviews to obtain the most accurate picture of our success.


Refinement is less a full stage and more of a checkpoint. Within this checkpoint, all of our findings from build through launch are converted into a backlog of possible changes that can be made to improve the product. Depending on the complexity of the user stories in the backlog, we could circle back to the ideate stage or continue to iterate from the build stage.



  • Agile Consulting
  • Intranet Assessment
  • Digital Transformation Maturity
  • Discovery / Research
  • Brand Development
  • Business Strategy
  • Digital Strategy
  • Technical Planning
  • User Journey Mapping
  • Measurement & Analysis


  • Digital Workplace Governance
  • Data-Driven Intelligence
  • User interface design UI
  • Mobile interface
  • User Experience UX
  • Rapid Prototyping
  • Information Architecture
  • Digital Workplace Implementation
  • Measure


  • Digital Workplace Configuration
  • Content Management
  • Adobe Experience Manager
  • Joomla, WordPress, Drupal
  • Product Management
  • e-Commerce
  • Microsites
  • Measurement Monitor