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Identity management and getting back to our roots

Identity management, at times, gets a bad rap. When we consider the act of capturing user information, we sometimes see it as a covert or unethical practice. When we seek to understand a user (employee or customer) behaviour or craft a perception of the user's ...

Your company is already tooled to engage your digital workplace

Marketing vs Promoting What is Marketing? Marketing is defined by the American Marketing Association as "the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value to customers, clients, partners, and society at large." The term developed from the original meaning which referred ...

Working with Hella Creative Solutions

Hella Creative has a single mission, Design Valuable Digital Consumer Experiences.  Are you a good fit for engaging with Hella Creative?  Internal Team Support Many SMB and Enterprise organizations are at the beginning of their digital transformation journey. Internal teams face issues that hinder the advancement of their ...
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What is a product?

A product is a critical ingredient in a total market offer. The planning of the marketing mix begins with the formulation of a proposal that delivers value to the target consumer segments. This value offering becomes the basis on which the company builds profitable relationships ...