Your digital workplace development is a journey worth taking

Your digital workplace development is a journey worth taking

A digital work is an environment where employees find all the information, and tools they need to do their job. The platform is the ‘presentation layer’ where everything comes together (digitally).

Designing a digital workplace requires a lot of tools and techniques and vision, but that is not the most important thing. In every modern workplace, the experience of the employee – the employee experience – must be central — the more optimized that experience, the better for the organization. The digital working environment is too important, to big to fail.

Behind a digital work environment, there is a complex ecosystem of users, processes, information sources and systems. You stand that up in one go, and you do not change that in one big push. If something is too big to deal with, then you proceed with an agile method. Agile is an iterative process that breaks complex strategy into manageable obtainable actions. In this way, you also prevent the entire ecosystem from collapsing like a house of cards. 

The more optimized that experience, the better for the organizational value created.

Instead of ‘big bang,’ it is better to work on improvements step by step. This way, you manage the complexities, and you can concentrate better on solving complicated individual challenges. By optimizing the digital workplace through an agile method, there is also more time to accurately measure outcomes, and coordinate the results with the target group, to think thoughtfully about further improvements and to communicate the success. Go slow to go fast. Focus on the small wins.

Step by step, process by process

Processes drive the functions of all businesses. These processes are a series of activities with an intended, measurable outcome. Organizations want to achieve their goals as efficiently as possible: at the lowest potential costs, with the highest possible speed and with maximum value for the customer. An optimal digital working environment supports employees in process-based working, making every digital workplace an essential instrument in the organization.

Hella Creative aligns the design of the digital workplace to improvements of the processes in the organization. With that, you connect every development to something that has visible value for everyone in the organization. Moreover, it helps to support change, because who is opposed to a better process?

The ever evolving digital working environment

By consistently improving employee experience and communicating success over periods of six to nine months, your team becomes a lean process optimization machine that makes a measurable difference to the organization. You thereby make an essential contribution to the digital transformation that so many organizations are consciously and unconsciously working on.

Placing the employee needs first and focusing on processes, employee experience and value for employees is more beneficial than simply launching a new intranet design. This new approach guarantees management attention, employee involvement and emphasizes the added measurable value of you and your team.

Working with Hella Creative Solutions

Working with Hella Creative Solutions

Hella Creative has a single mission, Design Valuable Digital Consumer Experiences. 

Are you a good fit for engaging with Hella Creative? 

Internal Team Support

Many SMB and Enterprise organizations are at the beginning of their digital transformation journey. Internal teams face issues that hinder the advancement of their digital vision. 

A few of the challenges internal your internal team faces are:

  •  A deficiency in available resources to meet the expectations of their transformational goals.
  • Most modern workplace software companies provide minimal guidance regarding how best to be successful with their platforms. 
  • Unplanned governance through strategic, operational, and tactical channels causes programs and technology to be abandoned.
  • In many cases, an internal employee experience team does not exist.
  • The human resources team manages the modern workplace without corporate communications support.
  • The communications team drives the management of the workplace without human resources support.
  • Fail to deliver Internal communication plans that align with goals and intended outcomes.
  • You have difficulties gaining adoption or show limited engagement.

Hella creative truly partners with internal teams to ensure the goals of the organization are met or exceeded. Hella provides strategic planning producing a high-level road map to guide your team along their journey. We work with your team and stakeholders to prioritize operational goals. We work with your tactical delivery groups to ensure activities are implemented and activated successfully. We then work with your executive strategic and management teams to review outcomes and analyze data to pivot when needed and decommission actions that do not perform.

Hella creative provides end to end support and hands-on expertise. We augment your team where needed and train the trainer where possible. It is Hella Creatives’ main goal to ensure that your internal teams become a well-tooled knowledgable self-sufficient high performing group.

Partners & Alliances

Hella collaborates with partners that have complementary products or services that resonate with our core mission. 

Do you or your organization focus on any of the following for your customers:

  • You drive digital transformation and innovation for your customers.
  • You leverage technology to improve business processes.
  • You seek to improve the creation, storage, and sharing of workforce knowledge.
  • You support organizations in creating a culture of self-service.
  • Implement intranet or modern workplace strategies and platforms.
  • You are planning legacy technology and resource migration.
  • Provide user experience or user journey mapping.

Hella Creative partners with agencies and individual consultants to deliver the best in class consumer experiences. Through partnerships or alliances, Hella can help you augment your strategic teams when time and resources are maxed out. For organizations that concentrate on the sale of technology or the implementation of technology, Hella provides agile consulting. Hella can provide objective guidance through lightweight design thinking methods and agile activation planning. 


Hella creative is technology agnostic and can support with the implementation of most modern workplace technologies. We support the Microsoft and Google core business suite foundation. We will extract the most value out of your shadow IT (i.e., collaborative communications tools such as slack, or file and asset storage such as dropbox). For customers who have purchased Igloo software licences, we bring an intimate knowledge of the functionality of that platform. 

The Modern Workplace and your digital transformation

The Modern Workplace and your digital transformation

The Digital Workplace enables companies to increase employee productivity and improve competitive advantage. The digital transformation strategy makes it possible to master the central challenges of the modern workplace.

The world of business is rapidly changing, transforming

Digitization is increasingly replacing rigid forms of work with flexible workplace concepts and working time models. More and more employees work on the go, at customer sites, in remote or home offices. Our near-future goal should be our ability to work where we want and how we want to work. Achieving this goal will require an employee’s first perspective before technology.

Young and older professionals alike attach great importance to flexible working or mobile working. They want to decide for themselves when and how they work. A study by the World Services Group has shown that for millennials, the balance between work and leisure is the most important. Only then does the increase in wealth follow.

If you want to position yourself as an attractive employer in times of digitization, you should offer existing and future employees, flexible workplace concepts and working time models. The keyword is “Employee Experience or Consumer Experience.”

Work flexibility can only be successful through strategy and digital devices.

To enable companies to do this, as a basic requirement, they must implement a high-performing, digital workplace or digital workspace. A digital workplace allows employees to secure access to all relevant company applications and data. A digital workplace becomes a one-stop-shop. The Digital workplace is a single destination for all employees to find one source of truth. The digital workplace is the gateway to all your workforce mission-critical activities. The location where your employee works and which devices they are using does not matter.

A digital workstation (the tool or device) enables completely flexible work – i.e. exactly what many young professionals expect. 

Increase employee productivity

In addition to satisfaction, the digital workplace, and the associated flexible way of working, also increase employee productivity. The long-term consequence: the turnover of the entire company increases.

For example, the fact that the digital workplace has a positive impact on business performance stems from global Avanade research. A similar result comes from a study by VMware, which was developed in collaboration with the research institute Forbes Insights. According to the report, employees report substantial productivity gains thanks to the introduction of digital workplaces.

Consistently high safety level

Of course, all of these benefits can only help companies when they implement a comprehensive security concept. It is important to protect access to data and applications. Otherwise, there is a risk of data theft. Data theft can have severe consequences for companies – especially in the loss of sensitive data.

With a digital workplace, companies can significantly reduce this risk. Here, the corresponding security is automatically included: For example, all data and applications that belong to the digital workplace, located in a secure data center. All applications are updated regularly and fully automatically – so that they are always up to date. In addition, only applications known to the IT department are used. In addition to comprehensive protection against data theft or malware attacks, one of the biggest security and privacy risks can be minimized: the shadow IT.

Shadow IT means employees in everyday work use applications that the IT department is not aware of or have not syndicated.

What does it mean to transform a business digitally?

What does it mean to transform a business digitally?

Digital transformation is what happens to companies as they implement new and innovative methods of doing business based on technological advances. The implemented changes fundamentally affect the status quo through digital tools. More often, these digital tools involve introducing not only new technologies but also potential behavioural changes to replace or improve existing systems and processes. A digital transformation is not a “solution” or “product” that you can buy but affects everything that comes into contact with your workforce through IT in their respective industries.

Do you feel the absence (or malfunction) of the technology rather than its benefits? 

Our modern world is digital, and we expect nothing more than complete efficiency from technology. Smartphones have all the data you need and more for the highest productivity 24 hours a day. You have in the palm of your hand word-processing tools, calendars, smart home notifications, public transportation schedules, grocery delivery and weather reports. 

We usually become aware of technology only when it is suddenly no longer present or functioning. An example of this lack of presence, you are at a toll booth where you must pay cash because there are no digital means of payment. Another example is when the technology for conference calls fails, again. These are just a few reasons why companies need to invest in technologies that meet both customers, consumers and employee demands. 

Clouds, mobile apps, and various as-a-service offerings require new types of storage, analytics, automation, and management. One innovation leads to the next: new technologies lead to process improvements and in turn, to better products and services. And then customers always demand further enhancements because they are already too used to individual experiences in their everyday lives

You can imagine this as follows:

  • Products such as paper records in filing cabinets are now just bits and bytes in cloud containers. Merely the idea of a filing cabinet today abstract, software-defined object. Technology made obsolete the physical filing cabinet. I guess a good question is “why do we still use the term file”?
  • Guest rooms have replaced services such as hotel stays and rental cars, and drivers are ordered today with their smartphones.
  • Processes such as waterfall workflows have evolved into DevOps practices with iterative teams.

Integration of the digital transformation

The positive (and negative) of digital transformation is that there is no one patent solution. Changing how we work with technology depends mostly on how we are currently dealing with technology.

Where do you stand personally? Do you still rely on traditional monolithic software stacks? Do your developers already work with public cloud environments, but are they struggling with porting apps in their own company? Are your business units able to make their own technology decisions instead of having to wait for applications to pass the IT approval process? Is your organization open to BYOA (bring your own apps or shadow IT)? Wherever you are currently, that’s exactly where your starting point is.

Many consulting practices regard your location in digital transformation as a maturity score. At Hella Creative, we do not view it as maturity; rather, we see it as a point in a journey. This journey does not necessarily have a start and an end just varying levels of complexity.

Since not everyone starts at the same point, there are no universally applicable frameworks, playbooks or roadmaps for the digital transformation. Your organization may need to rethink its current software, development methodologies, business processes and employee-relevant responsibilities (governance). Or, if your architecture already forms a good foundation, maybe add new features.

Digital transformation or its implementation is not a quick action but a long-term strategy. It must integrate long-term behavioural, cultural and technological changes to ensure continued organizational and business success. Digital transformation does not have to mean that your business processes are interrupted or revolutionized. Digital transformation must be organic and gradual. After all, iterative progress is progress. Hella Creative takes an Agile approach to transformation consulting and actioning your digital roadmap. The goal must be to learn to react flexibly to changes before the market makes such demands. The market inevitably will make those demands. Whether you operate a law firm or print newspapers, there is no business that is safe from disruption.

Digital workplace communications best practices

Digital workplace communications best practices

Many organizations pay extensive attention to how they communicate with the outside world. It must be as efficient and personal as possible. However, what about internal communication? Isn’t that the same for that? To make a difference as an organization, you have to improve your internal communication first. How do you do that? We help you on your way with these seven tips. Any organization can action these tips without engaging the professional support of a consultant.

The added value of excellent internal communication

What does internal communication do within an organization? 

  • Let people find each other and let the dialogue develop
  • Ensure involvement of employees with each other and the organization
  • Provide clarity about the strategy, mission, goals and values ​​of the organization
  • Let people work together better, faster, more effectively and more efficiently

Although these four elements partly overlap, you can call them all-important for the proper functioning of an organization. Adequately addressed internal communication makes organizations stronger, more efficient and more productive.

How can you improve your internal communication?

Communication professionals are not all satisfied with their roles. How organizations view, internal communication is also not always optimal. A few frequently mentioned areas for improvement from the study:

  • The internal communication department is often too late involved in decisions or projects
  • The internal communications team does not employ skilled digital marketing strategists.
  • There is not enough budget for internal communication
  • Top management does not set an excellent example in the field of internal communication
  • Senior management does not see the connection between employee experience and customer experience

Can you improve your internal dialogue as an organization? We provide the following seven tips that you can start using right away.

Prepare an internal communication plan

What role does your communication team currently play in your organization? In what way do you communicate now? So does that work? Where is improvement possible? You create an internal communication strategy or communication plan based on these questions.

You decide how concise or extensive you make your communication plan. You can improve your internal communication in different ways. Do not forget to ask everyone in your organization for input – if necessary, anonymously. This way, you find out what people are open to, or what their ultimate need is.

Connect teams and departments

Do the different departments or groups within your organization all know what they are doing? Also, do they sometimes work together? By bringing teams – even when they seem to be busy with other things – in contact with each other, you make the exchange of knowledge possible. Organize a joint brainstorm or a question and answer session. Sometimes tips or new insights can come from unexpected sources.

“You improve your internal communication and your organization as a whole if you ensure that departments do not alienate from each other.”

You improve your internal communication and your organization as a whole if you ensure that departments do not alienate from each other. Also, it promotes the bond between colleagues – and that can only benefit communication.

Ensure support and make clear who is responsible

Who is responsible for internal communication at your organization? Is there a separate department for this? Does it fall under the Communication or Marketing team? Alternatively, under HR? Internal communication is one layer below management for the majority of organizations.

Whatever department it takes on: ensure that it is clear to everyone responsible for internal communication. Put several motivated, enthusiastic people on it, which you know are also capable of motivating others. In this way, you create support within your organization, and as many people as possible participate.

An excellent example of a team member’s role responsible for success and support is a community manager. The community manager has the task of inspiring, motivating and addressing everyone within (and often outside) your organization. An essential link in your internal communication.

Use the tools that you have available

A digital workplace, collaboration platform or social intranet is a suitable tool for discussing projects, exchanging ideas and sharing tasks. It makes internal communication a transparent, smooth process. Nobody has to leave their workplace for it.

When choosing a digital platform, always take into account its functionalities, but also user-friendliness. It makes a big difference whether your employees greet it with enthusiasm or reluctantly (or not at all) start using it.

Do you have an intranet or a digital communication platform? Then you have a versatile tool at your disposal. You can go in many directions, especially in the field of internal communication. Analyze what you have and find out how the software can help you improve internal communication. For example, make use of audiovisual content, make data and statistics transparent for everyone, share your company story or spread your message efficiently throughout your organization.

Naturally, you also have options without a modern intranet. A newsletter by e-mail, a staff magazine, a meeting with participants from several teams – it works, but it takes a little more effort. 

Provide and encourage room for feedback

Within organizations with a strict hierarchy, internal communication sometimes runs smoothly. Not so strange, since a message has to take many turns. Also, communication often only goes one way: from top to bottom.

An organization is bursting with knowledge and ideas. Also yours. However, do people also get the space to share this? You can only improve your internal communication if you let it come from both sides. The management team or management must not be the only one who communicates internally.

Give employees the space to use their feedback. Also, above all give them the feeling that they can do this freely. Let people give their opinion about your services or products, your working method, your organization as a whole or other specific issues. It is a shame if you do not use the knowledge and creativity that are present within your organization.

Avoid a flood of communication

With current technologies, it is much easier to spread a message quickly within a (large) organization. That is, of course, positive, but at the same time, there is a danger in it. Be careful not to flood people with information. Other important messages can get buried.

“Don’t flood people with communication. Otherwise, the most important messages can get snowed under.”

Newsletters, short messages, infographics, images, videos – all good, but choose the right moments for it. Too much communication is counterproductive. If you love people for their work because of the amount of information you send them, you know it’s better to turn the knob back a little.

Keep communicating

As an organization, it is essential to stay in conversation with your employees. Continue to involve them in what you do and allow them to think along with you about issues that directly or indirectly relate to their position, your organization or the market in which you operate. Employees will come up with ideas faster if they are regularly asked.

Remember that you do not sell an advertising message or commercial pitch to your team. They quickly get through that. Authenticity is essential, even when it comes to internal communication. Finally, make sure that you communicate as directly as possible, instead of via detours. This way you prevent – just like with a whisper game – your message has utterly different content at the end of the line.