Product Designer Leading
UX Transformation

Twenty + Years


2001 - Present
Digital Innovation Consultant & UX Design Specialist
Hella Creative Solutions

I lead UX design for fortune 100 companies e-commerce platform, creating mockups, wireframes, prototypes, and conducting user testing.

2021 - Present
Director Of Product Design
Tech Mahindra

I have the responsibility to lead the UX design, development, and implementation of an enterprise-level e-commerce platform for AT&T Stores Front.

2020 -2021
Senior UX Designer
REDspace Entertainment inc.

As a senior UX designer, I employed user-centered design principles throughout the company and advocated for simple and intuitive user interfaces.

2018 - 2019
Digital Workplace Solution Consultant
iGloo Software

I consulted Igloo customers through their digital workplace employee experience during the sales process, meeting customers’ requirements by leveraging technical knowledge. Achievements include increasing brand advocacy by supporting clients such as Stitch Fix, Teach America and Keen Footwear.

2013 - 2017
Senior Consultant & Product Designer / Product Manager
Booz Allen Hamilton

As a leader, I directed diverse teams in developing web and mobile experiences. My achievements include coaching a team to design a communications platform for a $425M procurement, conducting user research for a $450M bid, and creating a brand recognition portal generating $3M in revenue.

2005 - 2008
Digital Strategy Consultant | User Experience Designer
MJM Creative Services

Event management customer experience and UI/UX

2004 - 2005
Creative Director, Art Director | Principal
Wallop Inc.

Founder and Creative director

2001 - 2004
Digital Creative Director | UX/UI design
PGI Entertainment

Event management customer experience and UI/UX

1999 - 2001
Senior UI/UX Designer Interactive
Origin Design Group

Travel tourism UI/UX

1996 - 1998
Lead Designer Illustration and Animation
Rage Pictures Ltd.

Educational games and digital exhibits design and animation

Case Studies

Tales From The Field

old general store
Tales From the Field
rick smith

Identity management and getting back to our roots

Regardless of whether you are focusing on employees, customers, partners or recruits, you are targeting “consumers”. You are seeking to build lasting meaningful relationships with the consumers of your technology platforms, your product and your services.

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