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Product UX Design & Strategy


Uniting internal and external strategies and data to solve to deliver valuable consumer experiences. Bridging the divide between your customers and your workforce.

Hella Creative Solutions consulting services have evolved to meet the demands of our customer’s digital journey. 


Great Experience

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UX / CX /EX Strategy and Planning
User and Desk Research
Information Architecture
Wireframe and Prototyping
Visual Communication
Team Leadership & mentoring

Booz Allen Hamilton a 10 year reboot challenge

My team was responsible for the migration of over 22,000 items from a Third Party on Premise hosting environment to adobe hosting managed by Adobe Managed Servies (AMS). In under 30 days, my team was able to move the items as well as over 300 domain names and vanity URLs, Implemented in a multi-server AWS stack that included Dev, Stage, and production environments. If this was not enough, we also needed to upgrade the AEM platform from 5.6 to 6.1 which is a significant leap in code. The move tested for validity and penetration tested for security launched seamlessly and without issue. This move saved the organization a substantial amount of monthly fees.

See Project

envoi Semantic Clustering

envoi leverages the power of the Adobe AEM system (S&P, DTM, Test and Target, Analytics) to embrace the content everywhere methodology. Each core content item can be made up of one to many assets pulled from the damn to present the audience members final destination in their journey of discovery.

See Project

Center For Disease Control, Tracking Health

See Project

Johnson & Johnson Reputation Lab Social Sensing

See Project

Vaccines | The Global Equitable Marketplace

See Project
Nov 2021 - Present
The BIO Agency
Director Of Product Design


Apr 2001 - Present
Hella Creative Solutions
Digital Innovation, Product & UX Design

Strategy and solution design professional, Building Valuable innovative Digital Consumer & Employee Experiences.

May 2020 - Feb 2022
REDspace Inc.
Senior User Experience Designer

Take ownership of user research, interviews, and surveys, and translate the findings into sitemaps, user flows, customer journey maps, mockups, and prototypes for multiple world-class clients.

Apr 2018 - Aug 2019
Igloo Software
Solution Consultant

Built strategic and creative strategy for Igloo community digital workplace playbook igloo customer care. The playbook illustrates the strategy, operations and tactics necessary for the creation, implementation, integration and launch of digital workplace platform software.

March 2011 - April 2017
Booz Allen Hamilton
Senior Design and Experience Consultant

Senior digital strategist for Booz Allen’s Strategic Innovation Group (SIG). Led diverse project teams involving analysts, developers, designers and strategists to develop web and mobile experiences for clients and for the firm’s primary digital properties.

June 2005 - March 2008
MJM Creative Services
Digital Strategy Consultant | User Experience Architect

UX strategy lead for MJM’s Interactive division and led user interaction design and UX strategy for engagements. Responsibilities included the management of design and development staff.

June 2004 - August 2005
Wallop Creative Inc.

Creative Director, Art Director | Pricipal

Founded boutique creative agency that produced web and multimedia products for luxury destination brands and campaigns in the hospitality industry as well as the media and entertainment sector.

October 2001 - July 2004
PGI Entertainment
Digital Creative Director

Founded the Vancouver office of PGI Interactive. Managed creative design staff and operations, including staffing, user experience, business development and other areas of the business.

Novemeber 1999 - October - 2001
Origin Design Group

Senior UI/UX Designer

lead designer for this award-winning marketing and design agency located in Whistler BC. Projects included web design, multimedia and print design for clients in the travel and tourism sector, including Interwest Corp., Sunpeaks Resort, Colorado State Resort Association, Tourism Whistler and others.


Creative & dedicated is things that gilber studio brings for your business.

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Dwight Schrute
The Office
"Said heaven dry made Them gathering the very second morning us be divide isn't. Saw Seasons winged replenish grass from set can't for he which. You third god unto let."
Paul & Amanda
Envato Studio
"Said heaven dry made Them gathering the very second morning us be divide isn't. Saw Seasons winged replenish grass from set can't for he which. You third god unto let."
Ramsay Bolton
Apple Inc


Stories From the Field


You’ll called for yielding male, so lights Stars abundantly, is their.
27 Queen St, New York USA

Let's grab a coffee and jump on conversation chat with me.

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