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Product UX Design & Strategy

Rick Smith.

Are you in need of a digital transformation?

Create a culture centered on your target users’ needs. I focus not only on the strategic but also the tactical components needed to make it happen.

Provide you with a plan that aligns business goals and functional requirements to create lasting solutions. In my experience, solutions must be more than just creative and innovative but also practical and sustainable.


Clarity from Chaos

I’m a Strategic, Creative and Technical Professional with proven results. I have delivered value for Fortune 100 companies to small businesses across all industries. I’ve helped clients develop clear, concise and compelling messages that effectively engage their customers. I love solving problems with fresh ideas, strong strategic thinking and creativity. I work with clients to develop concepts that drive engagement and conversion.

UX / CX /EX Strategy and Planning
User and Desk Research
Information Architecture
Wireframe and Prototyping
Visual Communication
Team Leadership & mentoring

Booz Allen Hamilton a 10 year reboot challenge

My team was responsible for the migration of over 22,000 items from a Third Party on Premise hosting environment to adobe hosting managed by Adobe Managed Servies (AMS). In under 30 days, my team was able to move the items as well as over 300 domain names and vanity URLs, Implemented in a multi-server AWS stack that included Dev, Stage, and production environments. If this was not enough, we also needed to upgrade the AEM platform from 5.6 to 6.1 which is a significant leap in code. The move tested for validity and penetration tested for security launched seamlessly and without issue. This move saved the organization a substantial amount of monthly fees.

See Project

envoi Semantic Clustering

envoi leverages the power of the Adobe AEM system (S&P, DTM, Test and Target, Analytics) to embrace the content everywhere methodology. Each core content item can be made up of one to many assets pulled from the damn to present the audience members final destination in their journey of discovery.

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Booz Allen Hamilton Digital Team Sizzle Video

See Project

Johnson & Johnson Reputation Lab Social Sensing

See Project

Recent news


Hi, I’m Rick Smith. I’m a UX/Product Designer with over 10 years of experience. I’ve led teams through the creation of innovative products that are used by millions of people every day. If you’re looking for a leader who can bring your product to the next level and increase engagement, then I’d love to chat!
Rick Smith

Halifax, Nova Scotia

Let's grab a coffee and jump on conversation chat with me.